How to Manage Your Pictures

Picture Resizing

How many times have you tried to upload a picture and then you get an error indicating that your picture was not the correct size?  With this Picture Resizing tool, you can now fix this easily.

PicMoney is an online editing site that has the ability to edit your photo and allow you to download at a high resolution.  They offer a free trial as well.

 

Free Images

Obtaining images online can be a tricky process.  One of my agents completed a Pay it Forward blog and did not use the free site that I recommended in class.  A few months later, he received a bill from the company for the use of the picture that he embedded in his blog.  Be sure you are using original content, your own pictures or your own designs.  Or be sure to use a site that offers FREE images and read the fine-print, as you may need to give the site credit when using their images.  In any event, here is a site that offers images for you to use.  Here are a few sites for you to explore.  Use at your own risk:

sxc.hu – Zero cost royalty free images
flickr.com – Tons of images here!
morgueFile – Another great free stock image site
iStockPhoto – You have to pay here but still some great photos
BigStockPhoto – Similar to iStockPhoto

Smashing Magazine  is amazing: Go there and type in “free graphics” or “free icons” and you’ll get lots of downloadable packs completely for free!

 

DropBox

Need to transfer documents to clients and the information is too big for email?  Consider DropBox.

DropBox

 

 

TPOG Blog Banner

Tools To Get You Found on Google

Google Tools

Here are a few Google Tools that I use quite often and recommend for your use.  They are free tools that you can access online.  Google is not the only source for free tools, as you will discover as  you explore our site.

 

Posting Your URL So it Can Be Found

So you just wrote your blog or added information to one of your pages on your website and you want to get that information updated on the search engines.  This free tool will help you accomplish your goal.

There is PingFarm and you should also post your URL directly to Google.

Google Drive

 

This video explains it well.

 

Google Drive

 

TPOG Blog Banner

9 Tips for Headlines that Capture Attention


Karen Jones, Marketing CoachHeadlines are used in just about every aspect of marketing, such as blogs, emails, landing pages, postcards or webpages. An irresistible headline is the lure that gets you noticed and read.

It’s known that the average the consumer will scan headlines prior to reading the article itself, therefore headlines are extremely important when writing and getting noticed. Think of your own habits when scanning over your emails and junk mail that you receive everyday.

Creating Headlines that allows your prospects to read on is the whole goal. So…. to help you with your goal of writing an intriguing Headline, here are 9 tips to help you get noticed:

  1. Use numbers: Odd numbers seem to catch the most attention. Take a look around and start noticing what you see in magazines, mailers, etc. The more obscure the number the better. “13 Steps in Preparing the Sale of Your Home.” or “The 3 Most Important Steps When Buying a Home.”
  2. Using Adjectives: Describe what the body offers with a promising adjective. “Essential, Affordable, Basic, One-of-a-Kind, Exclusive.” You can use these terms with listings or to attract sellers or buyers. Example: “An Essential Guide for Anyone Planning on Buying a Home.”
  3. Make a Strong Promise: What homeowner doesn’t want to know this kind of information. “How to Sell Your Own Home in Less than 37 Hours?” You and I both know the answer…does the homeowner?
  4. Headlines that Start with the 5 W’s: Who, What, When, Why, Where and even How is information that provides knowledge. “Why Sellers End Up Frustrated When Selling Their Own Home.”
  5. Make Lists: Readers love lists of reasons, steps, ways, tips, tricks, secrets, ideas, techniques, strategies, facts, methods, even statistics. Example: “Request this Checklist for 15 Tips in Selling Your Home.”
  6. Value Marketing: You know how I feel about this one. Providing value will keep your readers reading. And when they are ready to move forward, you’ll be Top of Mind, as you have kept information flowing to them. A good headline often answers the question: “What’s in it for me?”
  7. Education: Another part of Value Marketing. Include words such as “Guide”, “101” “First Time” “Complete”. This will help provide assurance to your reader that the information will be in terms that they will understand.
  8. Use the word YOU: When you write, keep the “I” out of the sentence and make it all about them. You make an immediate connection with your reader when you write in the 2nd person. “3 Tips in Buying a Home” to “3 Tips that You Need to When Buying a Home”. Do you feel the difference?
  9. Start with a Verb: Your headline is an invitation to read on….so “Grab This Deal Before It’s Gone.”

 

You put a lot of effort when creating your Marketing pieces, so be sure you’re grabbing the prospects attention from the very start.

 

5 Blogging Tips for Realtors

Blogging by karen jones marketing coach
Need some blogging tips for Realtors?

1.)  Know your audience…in other words, “Target Blog”

You do need to know who your audience is to win their attention.  Knowing what your Target audience is looking for so you can write to their needs is a strategy well worth the effort.

Do you want feedback from your audience?  Use Survey Tools, such as SurveyMonkey to ask questions.  When your audience responds, it provides you with inventory of new topics to write about.

2. Connect with your Readers- Capture their emails

By providing new and useful content, what I call Value Marketing, is an incentive for your readers to want to stay connected with you.  And as you connect with them and continue to provide valuable information, when they need the services of a Real Estate Professional…you just may be Top of Mind.

3. Be a Value Marketer….not a Salesperson to your readers.

We just spoke about Value Marketing and let me take it a step further.  Consumers search the internet for answers and if they come upon your site, you want to provide value to them, so they will keep coming back for more.  Your sidebars of your blog can promote you and your cause as a Real Estate Professiaonal…so writing quality contact allows them to read your blog and your sidebar promotes YOU and your services.

4. Be Different and Dynamic

This is the main factor you need to become a successful blogger!

Try to look at hot topics from different angles; address some of the biggest misconceptions on a topic and suggest ways of solving them.

Always look for ways to make your blog contents unique and ensure you always come up with creative views on your topic.

5. Leverage the influence of Social Media

Your blogs can automatically post to your Social sites which allows you to take your content to the next level.  Ask for feedback from your readers and even other real estate professionals.  Earning the respect of other professionals is a great way to show that your content is well-worth reading.

 

 

Learn more about Blogging and how to grow your followers.

 

Facebook- Set Up Basics You Should Know About

Facebook is here to stay and many do not understand how to set up their accounts properly to provide the strongest amount of security.  Here is a video that I would like to share with you.  It’s great information that you should know about.

 

 

Want more training….click here to learn more.

Blogging and Posting to Social Sites Automatically

How would you like to Blog and Post to your social networks automatically?  If you use WordPress, you have the option of installing Jetpack.  And when you install Jetpack, one of the services is called Publicize.
JetPack For WordPress

 

Here are some pointers to help you use the service:

  • Saving a post as a Draft will not publicize it.
  • Static pages will not be publicized.
  • When you add new connections, you have the option to decide whether it will be available to just your account or all of the other users on the blog as well. To make the connection available to everyone, just check the prompt for that at the time you add the connection.
  • When making a connection available to all users of a blog, the only thing any other user on your site can do is post to the social network. They do not have access to do anything else such as getting access to the social network account directly.

Activate Publicize within your Jetpack, choose your settings

  1. Go to Settings → Sharing in your  dashboard;
  2. Click on “Connect” next to the Social Network you want to connect to;
  3. Log in to that Social Network site and authorize the connection.

Once you’ve approved a connection to any of the services available, you’ll see a Publicize section in the Publish box on your post writing screen each time you write a new post.

And then when you blog, it will show you where your post will post to.

Setting up Publicize

To learn more, visit Publicize directly.

 

 

Tips & Tools by Karen- Picture Linking….the New Online Tool

 

 

The Latest Tool-  Picture Linking

What is Picture LinkingPicture linking allows you to link your website, YouTube, email address, or any other items that has a URL and lives on the internet to your picture.  And Picture Linking is being used just about in every blog these days.  It allows you to provide your prospects with a cool way of navigating around your blog.

However, there is sometimes a need to link numerous links to one picture and that’s a hard task to complete…..until now.

Here is a FREE Tool for you to add to your toolbox of online marketing tools.  It’s called Thinglink.com.  With Thinglink, you can now add numerous links to one picture.

To your success,

Karen Jones1

Karen Jones
Marketing Coach
Strategy4SuccessNow
Providing Coaching and Marketing Concierge Services
Services & Products

Re-Energize Your Listing Presentation:

ReEngerize Your Listing

Marketing Concierge Services:Marketing Concierge SErvices

Snag It-  A Must Have Tool:

snagit

Learn With Lynda.com:
learn with lynda

 

Tips & Tools by Karen- A Tools You’ll Use Everyday

 

Tips & Tools by Karen
SnagIt…..You’ll Use it Everyday!
SnagIt allows you to capture anything anywhere (that shows up on your computer screen) and it allows you to edit the capture and make it your own.
You can edit the captured information, create your own comments and then turn it into a picture in the most popular formats. And once you have your picture, you’ll learn how to manipulate the HTLM code, so the picture becomes a link.
This knowledge is quite useful in getting your information out there on the World-Wide-Web and with a simple click, your prospects can be sent to wherever you would like them to go.
I have found that saving your picture as a PNG works best when manipulating the HTLM code. The Real Estate Professionals that learn this technique use it quite often.  Agents use this tool to showcase their marketing efforts to their clients.

They also learn how  to manipulate the code on their very inviting picture that is a “Call-to-Action” inviting the viewer to explore more properties.Snag it sample

                                  Get Snag It Here

snag it

 

 

To your success,

Karen Jones1

Karen Jones
Marketing Coach
Strategy4SuccessNow
Providing Coaching and Marketing Concierge Services
Services & Products

Re-Energize Your Listing Presentation:

ReEngerize Your Listing

Marketing Concierge Services:Marketing Concierge SErvices

Snag It-  A Must Have Tool:

snagit

Learn With Lynda.com:
learn with lynda

 

Tips & Tools by Karen- Securing the Client for Life

 

Tips & Tools by Karen
The Perfect Closing Gift!
Your buyer’s escrow has closed….they now own their own home.
Here is a Best Practice Closing Strategy that you may want to consider.

Use your Smart Phone to capture a video testimonial and create a “Just Moved” personal website.  Once they paint the home and fix the yard, they update their “Just Moved” personal website and share with their family and friends….

 Guess who will be on that personal website?  YOU!

Your brand will be delivered to each friend and family member and that video testimonial, well…you’ll be adding that to your YouTube Playlist of Raving Fans!

Just another service that our program offers!

http://strategy4successnow.com/products-and-services/snagit

best closing gift

To Your Success,
Karen Jones1

Karen Jones
Marketing Coach
Strategy4SuccessNow
Providing Coaching and Marketing Concierge Services
Services & Products

Re-Energize Your Listing Presentation:

ReEngerize Your Listing

Marketing Concierge Services:Marketing Concierge SErvices

Snag It-  A Must Have Tool:

snagit

Learn With Lynda.com:
learn with lynda

 

Tips & Tools by Karen- The “Must-Have” Open House Ap

 

Tips & Tools by Karen

The Must-Have Perfect Open House Ap

Perfect Open House

Do you have the Open House Ap that allows you to register your visitors.  Once they register, your property website will be delivered to their phone.  They will also receive a Feedback Survey for  you to share with your sellers.  And then  you decide how you want to manage the prospect and assign them to the appropriate email campaign. Schedule follow up phone calls and tasks all within the same Marketing program!Show your sellers that you are serious about the marketing of their home and follow up with each and every visitor for feedback.

This really is the One in a Million, Perfect Open House.

Want to learn more?  Contact us to learn more about this must-have tool!

To Your Success,
Karen Jones1

Karen Jones
Marketing Coach
Strategy4SuccessNow
Providing Coaching and Marketing Concierge Services
Services & Products

Re-Energize Your Listing Presentation:

ReEngerize Your Listing

Marketing Concierge Services:Marketing Concierge SErvices

Snag It-  A Must Have Tool:

snagit

Learn With Lynda.com:
learn with lynda

 

Karen Jones is a licensed loan originator at AmeriFirst Financial.,Inc. Karen Jones complies with all regulations and rules of all government agencies and regulators including the Real Estate Settlement and Procedures Act. The services provided by Karen Jones are not a condition, nor do they create any obligation for any form of remuneration for any real estate settlement service related to any referral. 
AmeriFirst Financial, Inc., 1550 E. McKellips Road, Suite 117, Mesa, AZ 85203 (NMLS # 145368). 1-877-276-1974. Copyright 2015. All Rights Reserved. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates, and programs are subject to change without prior notice. All products are subject to credit and property approval. Not all products are available in all states or for all loan amounts. Other restrictions and limitations apply. AZ: Arizona Mortgage Banker License No. BK0013635; CA: Licensed by The Department of Business Oversight under the California Residential Mortgage Lending Act; CO: Regulated by the Division of Real Estate; WA: Washington Consumer Loan Company License No. CL-145368.