Tips & Tools by Karen- Your Incubator System



Tips & Tools by Karen

 Subject: Is Your Buyer Ready Now….or Later?

Are You Staying in Touch?

I have a question for you…….have you had a buyer that just might need some time before they are ready to buy their home?  Perhaps they experienced a Foreclosure?  Or Bankruptcy or just a low credit score?

Are you staying in contact with them?

Most likely you have a Loan Officer Strategic Partner and if this partner does not offer an “Incubator” system, you may want to start interviewing for a loan officer that does.

Successful Loan Officers take pride in guiding future home-buyers to success and most of them have an excellent resource to send your prospect to for Credit Repair or Counseling. They help your future buyer in preparing an Action Plan and when they are ready, your name should be all over their file so they can be returned to you.

Should you also be following this future prospect?

The answer is a definite, yes.  So what is an Incubator System?  Once the prospect is coached and they are working on their plan, then you should add them to your Incubator email marketing campaign to stay in contact with them.  A “Best Practice” strategy is to let them know that you are going to be sending them an invitation to their Incubator service.  Let them know that by accepting this service, if they have any questions during their journey of preparation, you are just a click away.

You will be able to stay Top of Mind with these clients so when they are ready, you will be the only one that they will call.  Another benefit are referrals!  In your Incubator campaign, do remember to ask for referrals.  When you help others achieve their goals, they will want to help you achieve yours.

Need help in starting your Incubator email campaign?  AWeber is an email service where you can add your prospect to your Incubator list and stay in contact with them.  Need content?   We have Incubator Email templates that keep your prospects engaged. Let one of our Marketing Concierges guide you to success.

To your success,

Karen Jones1

Karen Jones
Marketing Coach
Providing Coaching and Marketing Concierge Services
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Karen Jones is a licensed loan originator at AmeriFirst Financial.,Inc. Karen Jones complies with all regulations and rules of all government agencies and regulators including the Real Estate Settlement and Procedures Act. The services provided by Karen Jones are not a condition, nor do they create any obligation for any form of remuneration for any real estate settlement service related to any referral. 
AmeriFirst Financial, Inc., 1550 E. McKellips Road, Suite 117, Mesa, AZ 85203 (NMLS # 145368). 1-877-276-1974. Copyright 2015. All Rights Reserved. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates, and programs are subject to change without prior notice. All products are subject to credit and property approval. Not all products are available in all states or for all loan amounts. Other restrictions and limitations apply. AZ: Arizona Mortgage Banker License No. BK0013635; CA: Licensed by The Department of Business Oversight under the California Residential Mortgage Lending Act; CO: Regulated by the Division of Real Estate; WA: Washington Consumer Loan Company License No. CL-145368.