Archives for August 2015

9 Tips for Headlines that Capture Attention

Karen Jones, Marketing CoachHeadlines are used in just about every aspect of marketing, such as blogs, emails, landing pages, postcards or webpages. An irresistible headline is the lure that gets you noticed and read.

It’s known that the average the consumer will scan headlines prior to reading the article itself, therefore headlines are extremely important when writing and getting noticed. Think of your own habits when scanning over your emails and junk mail that you receive everyday.

Creating Headlines that allows your prospects to read on is the whole goal. So…. to help you with your goal of writing an intriguing Headline, here are 9 tips to help you get noticed:

  1. Use numbers: Odd numbers seem to catch the most attention. Take a look around and start noticing what you see in magazines, mailers, etc. The more obscure the number the better. “13 Steps in Preparing the Sale of Your Home.” or “The 3 Most Important Steps When Buying a Home.”
  2. Using Adjectives: Describe what the body offers with a promising adjective. “Essential, Affordable, Basic, One-of-a-Kind, Exclusive.” You can use these terms with listings or to attract sellers or buyers. Example: “An Essential Guide for Anyone Planning on Buying a Home.”
  3. Make a Strong Promise: What homeowner doesn’t want to know this kind of information. “How to Sell Your Own Home in Less than 37 Hours?” You and I both know the answer…does the homeowner?
  4. Headlines that Start with the 5 W’s: Who, What, When, Why, Where and even How is information that provides knowledge. “Why Sellers End Up Frustrated When Selling Their Own Home.”
  5. Make Lists: Readers love lists of reasons, steps, ways, tips, tricks, secrets, ideas, techniques, strategies, facts, methods, even statistics. Example: “Request this Checklist for 15 Tips in Selling Your Home.”
  6. Value Marketing: You know how I feel about this one. Providing value will keep your readers reading. And when they are ready to move forward, you’ll be Top of Mind, as you have kept information flowing to them. A good headline often answers the question: “What’s in it for me?”
  7. Education: Another part of Value Marketing. Include words such as “Guide”, “101” “First Time” “Complete”. This will help provide assurance to your reader that the information will be in terms that they will understand.
  8. Use the word YOU: When you write, keep the “I” out of the sentence and make it all about them. You make an immediate connection with your reader when you write in the 2nd person. “3 Tips in Buying a Home” to “3 Tips that You Need to When Buying a Home”. Do you feel the difference?
  9. Start with a Verb: Your headline is an invitation to read on….so “Grab This Deal Before It’s Gone.”


You put a lot of effort when creating your Marketing pieces, so be sure you’re grabbing the prospects attention from the very start.


Karen Jones is a licensed loan originator at AmeriFirst Financial.,Inc. Karen Jones complies with all regulations and rules of all government agencies and regulators including the Real Estate Settlement and Procedures Act. The services provided by Karen Jones are not a condition, nor do they create any obligation for any form of remuneration for any real estate settlement service related to any referral. 
AmeriFirst Financial, Inc., 1550 E. McKellips Road, Suite 117, Mesa, AZ 85203 (NMLS # 145368). 1-877-276-1974. Copyright 2015. All Rights Reserved. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates, and programs are subject to change without prior notice. All products are subject to credit and property approval. Not all products are available in all states or for all loan amounts. Other restrictions and limitations apply. AZ: Arizona Mortgage Banker License No. BK0013635; CA: Licensed by The Department of Business Oversight under the California Residential Mortgage Lending Act; CO: Regulated by the Division of Real Estate; WA: Washington Consumer Loan Company License No. CL-145368.